Using your own custom domain to publish your landing pages has a lot of upsides. It is a great way of ensuring strong brand alignment, improved indexing on search engines (like Google), and better compatibility with analytics tools (like Google Analytics).

Why should I use my own custom domain

Search Engine Indexing

Search engines may not index properly pages hosted on, since it is shared by many users. Connecting your own domain enables your page to get better results and show up on the search results.

Analytics Tools Compatibility

Google Ads, for example, requires that your display and destination URLs match, so your ad campaign can be reject if your pages don’t appear on your own domain.

Security to Your Visitors

When your domain matches your brand name or campaign messaging, it creates strong brand alignment and assures visitors (who may not know what Way is) that they’re in the right play and they can trust the page they’re on.

How to connect your domain to Way

You’ll need:

  • A registered domain
  • Administrative access to your domain’s DNS panel in the hosting provider
  • Subscribe to Way’s PRO plan

Connecting your domain to Way requires a few steps.

  • Step 1: Add your domain to Way
  • Step 2: Setup DNS records with your hosting provider
  • Step 3: Wait for the records to propagate

Step 1: Add your domain to Way

After registering your domain, you must configure it in Way, so that we can get ready to serve your pages to visitors.

1. Log in to Way

2. Go to your account settings

3. Select “Domains” on the left-hand side of the screen

4. Click “Configure a custom domain

The following dialog box will appear. Enter the subdomain that is going to be used to serve your landing pages created in Way (or the root domain, if you want to serve pages directly from it).

IMPORTANT: If you already have a website living at your root domain (e.g., you’ll need to use a subdomain (e.g. because your Way landing pages can’t live at the same place as your website.

5. Click “Confirm” and your setup in Way should be done! Now you’ve got to head over to your hosting provider and make sure they know that your domain needs to redirect to Way.

Step 2: Setup DNS records with your hosting provider

Your hosting provider is usually the company that you purchased your domain name from. A DNS record forwards visitors of a URL to a server. By setting up these records, you’re ‘forwarding’ your traffic to your Way landing pages.

Describing the steps necessary to add DNS records varies wildly due to the fact that there are many different hosting providers. Please check which hosting provider option below belongs to you and follow the instructions. If your provider is not listed, try following the general DNS setup instructions for a hosting provider that is not listed.

  1. Google Domains
  2. Cloudflare
  3. Amazon Route53
  4. General setup instructions for a hosting provider that is not listed

Step 3: Wait for the records to propagate

Now that you’ve set up your DNS records at your hosting provider, you must wait for it to propagate - ie, wait for your provider to communicate all the internet about the changes you’ve just made. This step can take as quickly as a few minutes or even some hours (up to days in extreme cases).

If you’d like to check if the setup is complete, head over to your domain configuration in Way (Step 1). You’ll see a yellow “Checking DNS configuration” notice in the status column. You may click “Verify configuration” to force a new verification, updating the current status.

Once your domain is correctly configured and all set up you should see a green “Active” message.


All done, you’ve set up your own custom domain to serve your landing pages created in Way! If you need help, get in touch with us.

Did this answer your question?